Independent Booksellers Since 1989

Thanksgiving

Thanksgiving is around the corner which means the holiday season is in full swing.  It's the season of giving, which started early in Northern California this year.  The Fire Relief Children's Book Drive initiated by Gibson Thomas of Edible Marin & Wine Country Magazine and embraced by DIESEL ended up with more than 10,000 books for children being donated and distributed in the Fire areas!  Thanks to Gibson and to the hundreds of individuals, families, organizations and publishers that donated books at this critical time.  The recovery from the Fire will take years b

Fire Relief: Children's Book Drive at DIESEL in Larkspur

The fires raging throughout Northern California have left thousands homeless.  Many are staying in shelters awaiting news of their homes.  Children are afraid, and bored, in the shelters, away from their homes, their pets, and their books.  We are mounting a Children's Book Drive at our store at the Marin Country Mart, as part of Fire Relief efforts spreading throughout our communitites. 

DIESEL Oakland Says Goodbye

Dear Reader,


This is our last note to you from #1 DIESEL, in Oakland.  At midnight tonight DIESEL in Oakland becomes East Bay Booksellers, with Brad at the helm.  


It has been indescribably wonderful being your local booksellers for the last 28 years.  The community you’ve welcomed us into and that we’ve created and maintained together has been so important to us, and still is!  (We will continue to live in the neighborhood, so we will still see you around – but no longer behind the counter, or shelving books.)

Press Release

For immediate release:
 
DIESEL, A Bookstore in Oakland Officially Becomes East Bay Booksellers on September 1, 2017

Oakland, CA — How often do you get to talk about a bookstore closing, and it actually is a good story? When we announced in November that the founders of DIESEL, A Bookstore wanted to sell their Oakland location to me, one of their longtime managers, I had no idea what the response would be. When I called a customer meeting at the store to explain what we had in mind and why we wanted to do it, my greatest fear was awkward silence. 

Our customers, however, were neither awkward nor silent. In two months, I raised half of what I needed to buy the inventory. A couple months after that, I had enough to do so. By mid-summer, I had sufficient capital to run a business. 

I've had some time now to reflect on why we met with such fundraising success. From the stories people told me, especially as we talked about their love of DIESEL and independent bookstores, it clearly wasn't because something had to change. As I repeated early and often, the changes we were pursuing were not necessary -- there was no financial doomsday behind it all. I think our customers recognized the positivity at the root of our plans. What better time is there to make a change than when it isn't being forced upon you? 


On Friday, September 1, 2017, the store will open its doors with relatively minimal fanfare as East Bay Booksellers. Customers will be forgiven if they don't immediately notice the new logo on the window. Or perhaps don't at the moment remark on the new bookmarks we slide into their books. We want the store to feel familiar, with touches of difference they can't quite put a finger on -- and not just when they come in for the first time after the change, but every time thereafter. Change doesn't have to happen, but thankfully it does anyway!

Of course, as the word spreads and the dust settles, we will schedule a party so everyone can celebrate their memories of DIESEL. In the meantime, moved by the devastating need of in Texas and beyond, East Bay Booksellers is honoring its history as a progressive cultural hub by donating 20% of its opening weekend sales to Hurricane Harvey relief.

Some things will never change. 

Brad Johnson
brad@ebbooksellers.com
5433 College Avenue
Oakland, CA 94618
Ph: (510) 653-9965

September 1 Approaches Quickly!

It's taken a long time -- just shy of a year -- but the transition of our Oakland store into East Bay Booksellers is very nearly complete. Current store manager, Brad Johnson, has raised the money he needs to move ahead. All that's left now are the legal and practical niceties. September 1 is marked on our calendars. Maybe now it is on yours, too.

Brad answered some questions for LitHub about buying the store, and we expect you have some as well. So here's a stab at answering some of them:


What will change (besides the name)? -- Did you notice the yellow in that logo?! You'll definitely be seeing more of that on bookmarks, tote bags, and the like.

You know what we mean? Are you still going to have the same diverse array of books? -- Oh, definitely! In addition to managing the store for a few years now, Brad's been buying the books we put on the shelves. You're in very good hands.

What about the staff? -- As above, you're in very good hands. DIESEL was built in Oakland by its booksellers being some of the best of the land. Brad believes that so much he put "Booksellers" in the name of the new store. There are no staffing changes in the works. 

Are you still going to host events and book groups? You better believe it. Check out the Oakland events calendar, and you'll see things booked in September. Those will become East Bay Booksellers events after September 1. That means: Jesmyn Ward! Santiago Gamboa! Daniel Handler! And you can expect so very much even after that. 

That East Bay Booksellers website looks kind of bare? Will I still be able to buy books online? Patience! We're still doing business in the East Bay, online and in person, as DIESEL. (& will continue doing so in the North Bay and SoCal!) In other words, DIESEL isn't going away. It's only a little complicated. Short version: if you shop DIESEL in Oakland, soon, very soon, you will be able to buy books at East Bay Booksellers, read staff reviews, and whatever else tech wizardry can conjure. In the meantime, follow them on Twitter and Facebook

More throughout the month! 

Word of the Worlds April 2017

The April Issue of Word of the Worlds is out! This issue, we're excited to focus on Women Writers in Scifi, too often forgotten. If you'd like to receive Word of the Worlds via email (and who wouldn't?), click here to sign up. --Chris

 

National Poetry Month 2017

National Poetry Month Banner

For the month of April, we have created a video poem for each day. Check each day to see what's new. Spread the word and, most importantly, enjoy!

Word of the Worlds March 2017

March 2017

Word of the Worlds February 2017

February 2017

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