California Bookstore Day!

A wonderful thing happens when you walk into a Diesel bookstore: you cannot help but notice you're in a space that is not only filled with books, but that you're surrounded by people who love them. As the pace of life and commerce continues to quicken, faster now than a point and click of a mouse, independent bookstores have become all the more important. Here, there is as much room for the busy, quick-in and quick-out shopper as there is the "Sunday-stroller" out on a Tuesday; the woman who knows what she wants and where it is, as well as the guy who just loves the smell of books. Independent bookstores are -- and we think will remain -- cultural destinations. And for this reason, we're excited to tell you about California Bookstore Day

On this special day, May 3, 2014, a number of extremely limited-edition, unique, word-based items and books will be available in more than one hundred independent stores across our great state. Note: these aren’t going to be your run-of-the-mill signed first editions. We're talking literary art projects, one-of-a kind books -- collector’s items created for this event only. And, of course, as California goes, so goes the rest of the country! By 2015, we hope to make Bookstore Day a national celebration.

We can't do it without your help, though, and look forward to working with you to make this happen. For specific details, visit the California Bookstore Day IndieGoGo fundraising page. Join us, and let's spread the joy and love of bookstores.