Lawrence Levy discusses and signs "To Pixar and Beyond"
DIESEL, A Bookstore in Oakland welcomes Lawrence Levy to the store to discuss and sign his new book, To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History on Monday, November 14th at 7:00pm.
After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure.
The extraordinary, never-before-told story of Pixar's improbable success, To Pixar and Beyond follows what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood's greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar's stunning ascent, how it took risks, Levy's enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives.
Lawrence Levy is a Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. Lawrence was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. Lawrence left corporate life to study Eastern philosophy and meditation and their relevance to modern life. He now writes and teaches on this topic and co-founded Juniper Foundation to pursue this work. Originally from London, England, Lawrence earned degrees from Indiana University and Harvard Law School. He lives with his wife, Hillary, in Palo Alto, California.