September 1 Approaches Quickly!

It's taken a long time -- just shy of a year -- but the transition of our Oakland store into East Bay Booksellers is very nearly complete. Current store manager, Brad Johnson, has raised the money he needs to move ahead. All that's left now are the legal and practical niceties. September 1 is marked on our calendars. Maybe now it is on yours, too.

Brad answered some questions for LitHub about buying the store, and we expect you have some as well. So here's a stab at answering some of them:


What will change (besides the name)? -- Did you notice the yellow in that logo?! You'll definitely be seeing more of that on bookmarks, tote bags, and the like.

You know what we mean. Are you still going to have the same diverse array of books? -- Oh, definitely! In addition to managing the store for a few years now, Brad's been buying the books we put on the shelves. You're in very good hands.

What about the staff? -- As above, you're in very good hands. DIESEL was built in Oakland by its booksellers being some of the best of the land. Brad believes that so much he put "Booksellers" in the name of the new store. There are no staffing changes in the works. 

Are you still going to host events and book groups? You better believe it. Check out the Oakland events calendar, and you'll see things booked in September. Those will become East Bay Booksellers events after September 1. That means: Jesmyn Ward! Santiago Gamboa! Daniel Handler! And you can expect so very much even after that. 

That East Bay Booksellers website looks kind of bare? Will I still be able to buy books online? Patience! We're still doing business in the East Bay, online and in person, as DIESEL. (& will continue doing so in the North Bay and SoCal!) In other words, DIESEL isn't going away. It's only a little complicated. Short version: if you shop DIESEL in Oakland, soon, very soon, you will be able to buy books at East Bay Booksellers, read staff reviews, and whatever else tech wizardry can conjure. In the meantime, follow them on Twitter and Facebook

More throughout the month!