07.02.09

From the July issue of the East Bay Monthly:

Reading Retreat

It’s no mystery why this independent bookstore is such a local favorite. On College Avenue since 1994, Diesel, a Bookstore is a haven for readers of all ages. Owners John Evans and Alison Reid wanted to create a beautiful, accessible, customer-friendly place, with books that will “blow you away.” Diesel’s browser-friendly layout, with public space in the middle, encourages customers to make selections and discuss amongst themselves. Staff members relish the opportunity to share new titles and advocate for the reader’s taste, whatever it may be. Young readers have a special spot where they can curl up with a new story. Two book groups meet monthly in the cozy area near the fireplace in the back of the store. Local and nationally renowned authors routinely schedule readings at Diesel. Another in-shop trademark: the monthly cover-by-color display. While this makes for strange shelf-fellows, the staff enjoys creating the literary juxtaposition—part of the joy of bringing readers, authors, and books together.

-- Risa Nye