And now, our own Alison Reid, Diesel co-owner, interviewed by the San Diego Union-Tribune!
"I think that literacy is so important to society. The idea that people can passively, in a way, and in a solitary way, take on information. We are always being fed so much – whether it’s Facebook or whatever, things are being put in our face – but here, readers take the time to select – What will I learn about now? What will I read about now? I’m sure it alters your brain patterns, and I think it does make for a nicer person. We are so lucky. You hear horror stories of retail or restaurants, but we don’t get that because, as I say, our readership has already pre-sorted people that are coming in the bookstore." -- Alison Reid