Brentwood - Saturday November 5th at 3:00 pm - Candace Nelson discusses and signs "Sweet Success"

Join us Saturday November 5th at 3:00 pm as we welcome Candace Nelson to the store to discuss and sign Sweet Success: A Simple Recipe to Turn Your Passion Into Profit.

This event is free to attend and will be held in the courtyard at DIESEL, A Bookstore in Brentwood. 
Learn the recipe for starting a successful business.

For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:

  • Obtain the key ingredients to any successful business
  • Craft the mindset of an entrepreneur
  • Learn the secret recipe for packaging a product for profit
  • Turn kitchen experiments into top selling products
  • Cultivate a community of brand evangelists
  • Step into a personal brand to amplify the business
  • Know where to put marketing dollars most effectively
  • And much more.

In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.

At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do -- and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery.

Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.

Candace Nelson is the founder and pastry chef of Sprinkles Cupcakes. A former investment banker, she opened Sprinkles, the world’s first cupcake bakery, in Beverly Hills in 2005. Today, Sprinkles has 20 locations nationwide and has expanded to include ice cream and cookies. Candace was a judge on the hit Food Network show Cupcake Wars for 10 seasons, as well as a judge on Bobby Flay’s Cupcake Throwdown. She has appeared on Good Morning America and was profiled on the Today show, Nightline, and in People magazine. Candace is a graduate of Tante Marie’s Professional Pastry Program in San Francisco and Wesleyan University.

Event date: 
Saturday, November 5, 2022 - 3:00pm
Event address: 
DIESEL, A Bookstore
225 26th St
Santa Monica, CA 90402
Sweet Success: A Simple Recipe to Turn Your Passion Into Profit By Candace Nelson Cover Image
ISBN: 9781400231508
Availability: Not On Our Shelves - Available within 1 to 5 Days
Published: HarperCollins Leadership - November 8th, 2022

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