Del Mar - Sunday May 22nd at 3:00 pm - Allen Ricca discusses and signs "Catching Hell"
Join us on Sunday May 22nd at 3:00 pm for an in-person event as we welcome Allen Ricca to discuss and sign Catching Hell: The Insider Story of Seafood from Ocean to Plate!
In Catching Hell, businessman & entrepreneur Allen Ricca and author Joe Muto take readers behind the scenes of the high-end restaurant world and the international market for seafood. This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies -- sometimes it’s a chef or restaurant owner trying to cut corners to save money; other times it’s an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to you, the consumer.
This book serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.
Readers will be entertained by Allen's comical approach in delivering a story that exposes an unfortunate reality about our seafood supply chain.
Allen Ricca is an American businessman and entrepreneur. He is the eldest of two children and second-generation owner of Val’s Ocean Pacific. He is co-founder of Winchell Mountain Coffee and Managing Partner of Village Wine Imports. He and his wife live on a farm in Connecticut with their two bulldogs.