DIESEL, A Bookstore in Brentwood welcomes Ken Goldstein to the store to discuss and sign his personal success book Endless Encores on Monday, September 21st at 6:30pm.

As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after bringing the crowd to its feet, worry that we're going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and endless encores? Technology executive and bestselling author Ken Goldstein shows the way to repeating success by concentrating on three essentials - people, products, and profits, in that order. In this affecting and instructive business parable, he tells the story of a man who has accomplished much but now fears exposure as a fraud and the woman who, as a CEO with multiple successes to her credit, shows him the secret to consistent achievement.

Ken Goldstein advises start-ups and established corporations in technology, entertainment, media, and e-commerce. He served as chief executive officer and chairman of the board of SHOP.COM, was executive vice president and managing director of Disney Online, and was vice president of entertainment at Broderbund Software. He is active in children's welfare issues and has served on the boards of the Make-A-Wish Foundation of Greater Los Angeles, Hathaway-Sycamores Child and Family Services, and Full Circle Programs, and is involved in local government. He and his wife Shelley make their home in Southern California.