Jimmy Steinfeldt discusses and signs "Rock 'N' Roll Lens Vols. I & II"


Jimmy Steinfeldt at DIESEL, A Bookstore in BrentwoodDIESEL, A Bookstore in Brentwood welcomes photographer Jimmy Steinfeldt to the store to discuss and sign Rock 'N' Roll Lens Vols. I & II on Thursday, March 29th at 6:30 pm. Please note that this event will take place in the lower outdoor courtyard adjacent to our store. Jimmy donates $1 from the sale of his books to the Make-a-Wish Foundation.

"Thirty years ago I was at a Stevie Nicks concert at the Met Center in a suburb of Minneapolis, MN. I was armed with my first camera a $100 Minolta (remember film?) and after I shot that concert I realized something about myself; I was a music photographer." -Jimmy Steinfeldt

During his 30 years in the photography business, Jimmy Steinfeldt has worked with everyone from Miles Davis to the Ramones. He cites photographer Richard Avedon and cinematographer Karl Freund among his strongest influences. Jimmy's unique photographic style conveys the personality of his artist-musician subjects while conveying the story of their music. 

As a live-action photographer, Jimmy was first published in 1985 in SPIN magazine. In that same year, Rolling Stone published one of his photographs of Madonna, which he credits as a major boost to his career. In 1986 his dreams as a music fan and photographer came true when Rolling Stone published his photo of Bob Dylan. Some CD covers followed from this exposure including Miles Davis, Willie Nelson, John Denver, Dee Dee Ramone among many others. 

Rock 'N' Roll Lens Volumes I & II are full of concert photographs and stories. Music genres include Rock, Pop, Country, Hip-Hop, Rap, Blues, Folk, Metal, Punk, Reggae, Funk, R&B, Alternative, New Wave, Soul, Gospel, and Opera. Some of the featured artists include AC/DC, Garth Brooks, The Cars, Ray Charles, The Clash, DEVO, Bo Diddley, Celine Dion, Green Day, Merle Haggard, Billy Idol, INXS, Tom Jones, B.B. King, KISS, Jerry Lee Lewis, Ziggy Marley, Metallica, Willie Nelson, No Doubt, Jimmy Page, Robert Plant, Pavarotti, Iggy Pop, Bonnie Raitt, Red Hot Chili Peppers, Sex Pistols, Frank Sinatra, Bruce Springsteen, Neil Young, and the list goes on and on. 

Jimmy Steinfeldt's work was recognized by industry players in 1998 and again in 2007, and named him Photographer of the Year at the Los Angeles Music Awards.  Elusive Studios, in the canyons of Hollywood, is his base of operations and has become a haven for music, film and television artists.

Jimmy Steinfeldt at DIESEL, A Bookstore in BrentwoodCopies of Rock 'N' Roll Lens Vol. I and Rock 'N' Roll Lens Vol. II are available for purchase or order now and will also be sold at the event.




Event date: 
Thursday, March 29, 2018 - 6:30pm to 7:30pm
Event address: 
DIESEL, A Bookstore
225 26th Street
Santa Monica, CA 90402